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Prime Video has unveiled a landmark $2 billion-plus investment plan in Latin American entertainment spanning 2027 to 2030 in a concerted bid to increase viewership and engagement.
The move comes in what is considered
the second fastest growing region for streaming in the world, with Netflix the clear frontrunner.
At an inaugural showcase event in Mexico City led by top execs, the streaming giant announced a massive commitment that entails doubling its original local programming by 2030, expanding its live sports coverage, digital stores and local creative infrastructure across Mexico, Brazil, Argentina, Colombia and Chile.
It also plans to grow third-party streaming subscriptions, rentals and purchases to six new territories – Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru and Argentina – which will not require a Prime membership to purchase or subscribe.
Furthermore, it is also investing in behind-the-camera crew training via programs like “Brasil no Set” and a new physical/post-production skills initiative with Mexico’s SAE Institute.
“What’s happening in Latin America right now is extraordinary — the talent, the stories, the audiences. Today we’re matching that energy with more than $2 billion through 2030 across original and licensed programming and sports. What excites me most is the breadth; this isn’t a bet on one country or one genre. It’s an investment in the entire region, across every way fans engage with Prime Video. This region deserves this level of ambition and we’re delivering it,” said Kelly Day, VP of International, Prime Video.
The company plans more than 25 new titles in 2027 alone, including scripted series, films, unscripted and reality formats while in live sports programming, it has expanded its NBA coverage, bolstered its Brazilian football rights and clinched a flagship four-year deal for 38 home matches of the Mexico National Team starting in September.
“Our job is to find stories that are undeniably local and make them undeniably universal,” said Javiera Balmaceda, head of international originals for Latin America, Canada, and Australia, Prime Video & Amazon MGM Studios. “This slate — from a forbidden love story on the polo fields of Punta del Este to an unsolved crime that still divides Brazil — is proof that when you trust Latin American storytellers with ambition and resources, the world pays attention.” Among its recent bets was its most ambitious show to date, the Chilean limited series “The House of the Spirits,” directed by Francisca Alegria, Fernanda Urrejola and Andres Wood.
In Mexico, an alliance with By Invitation Only and leading acting schools brought together aspiring talent for a professional development workshop, giving participants the opportunity to perform directly for casting directors and agents. Scholarships were also provided to students from low-income backgrounds.
“We’re not just producing programming in Latin America, we’re investing in talent and creative partnerships that will help shape the future of Latin American storytelling,” said Tomás Tejero, regional lead, Latin America & Canada, Prime Video. “What we announced today goes beyond what audiences see on screen. It reflects a broader vision for the region and our long-term investment in everything that happens behind it.”
Upcoming 2026 releases include Argentina Original movie “Barreda,” the third season of “Betty La Fea: Más Fea Que Nunca,” both premiering Aug. 28; docuseries “Los Tinelli S2,” premiering Sept. 30; “El Juicio,” a Mexican thriller inspired by true stories, starring Eugenio Derbez and Pedro Alonso, premiering Sept. 11; Brazil Original docuseries “Marília Mendonça: Sentimento Louco,” premiering Oct. 16; as well as “LOL: Last One Laughing” Argentina S3, hosted by Marcelo Tinelli and “Lo Único que te pido,” a Chilean movie, both premiering later this year.
