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Lego is bringing together some of the biggest names in entertainment for its new
holiday campaign, directed by “The Greatest Showman” and “Better Man” filmmaker Michael Gracey.
Set to Daft Punk’s 2000 hit “One More Time,” the 74-second commercial takes viewers inside a fantastical Lego workshop, where characters from across the toy company’s sprawling universe work together to create the perfect holiday gift. Among those making appearances are Marvel superheroes Thor, Doctor Doom and Mystique, E.T. the Extra-Terrestrial, Derpy Tiger from Netflix’s “KPop Demon Hunters” and the French electronic music duo themselves.
“I loved the concept that behind this secret door, there might be an entire world you never knew existed and with Lego bricks, that world really could be anything,” director Michael Gracey said in a statement. “We decided to tell the story through the eyes of one little Lego brick, following its journey through this extraordinary workshop as it passes from one character to the next.”
The campaign arrives just weeks after Lego announced anew partnership with Daft Punk, spanning products, content and live experiences. The collaboration, unveiled Oct. 22, includes an upcoming Lego Ideas set recreating the duo’s iconic pyramid stage from their 2007 “Alive” tour. Originally submitted by a father-and-son team from Luxembourg, the fan-designed model has been approved for development, with more details expected in 2027.
The holiday campaign is also the latest example of Lego’s growing investment in entertainment-driven collaborations. In August, the company released a 1,478-piece set inspired by “The X-Files.” Gillian Anderson, who played Dana Scully in the original sci-fi series, returned for a promotional short film celebrating the release.
Watch Lego’s new holiday campaign below:
