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At the 2026 FIFA World Cup, football’s biggest stars turned team arrivals and training camp entrances into their own kind of global runway.
Fashion has always been embedded in the sport but this year’s tournament made
the relationship impossible to ignore. Rather than just releasing national jerseys, brands built entire fashion collections around teams. Nike partnered with Jacquemus on a sleek French national team capsule; Adidas linked with Willy Chavarria on alineup of Mexico jerseys, tracksuits and shorts; Puma, Palace, Corteiz and Gap all released football-inspired collections; and Argentina’s Kith jersey, modeled by Lionel Messi, became the most coveted streetwear collectible of the season.
This all makes this World Cup’s best-dressed players as compelling off the field as they are on it. Fance may have not made it to the final but Kylian Mbappé remains the sport’s most polished luxury ambassador. Just this year, France’s captain fronted the Nike x Jacquemus Les Bleus collection and starred in Dior’s Summer 2026 campaign, marking Jonathan Anderson’s debut collection as creative director.
On the other side of the coin is Norway’s Erling Haaland, who aside from becoming the competition’s biggest breakout star is also its most unexpected luxury muses. His viral designer bag rotation includes a rare Hermès Haut à Courroies, several Birkin-style carryalls and archival Louis Vuitton pieces. Only a few days after Norway’s loss to England last Saturday, the Norwegian striker touched down in Oslo with a Dolce & Gabbana Sicily tote — straight from the house’s spring 2027 menswear show in Milan last month.
Lamine Yamal represents the next generation. Spain’s teenage star has quickly developed a flashier style, opting for Chanel tweed, Louis Vuitton bags, Dior separates, Chrome Hearts details, Amiri denim and statement sneakers.
Below, a look at a few of the World Cup’s best-dressed players – both on and off the field.
Kylian Mbappé
Mbappé arrived to France’s national team training camp in a Nike x Stussy tracksuit with Dior’s Normandie Tote Bag in beige calfskin.
Erling Haaland
For the Dolce & Gabbana Alta Sartoria show in Rome earlier this year, Haaland leaned into full Italian tailoring in a full monochrome grey D&G suit, layered atop a fitted turtleneck knit. He returned to Italy for Dolce’s Alta Sartoria annual couture show in Sicily this week.
Jackson Irvine
At GQ Germany’s Men of the Year Awards in Berlin, Irvine wore a full Levi’s look, styled by Barbara Gallo: a boxy dark denim jacket and matching wide-leg jeans, layered over a custom Adidas Originals white button-up and finished with black boots.
Lamine Yamal
Yamal brought pitchside swag to Barcelona’s game against Real Betis at Spotify Camp Nou, wearing a Louis Vuitton jacket and belt.
Charles de Ketelaere
Layering neutral classics is the name of the streetstyle game for Ketelaere, who is a strong adherent of Japanese menswear. In Milan earlier this year, he was spotted in a baseball hat from the luxury Japanese denim brand Fullcount alongside a workman jacket designed by Junya Watanabe for Comme des Garcons.
