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“KPop Demon Hunters: The Immersive Experience” is coming to Netflix House locations in Dallas and Philadelphia.
The news comes on the film’s one year anniversary. The ticketed experience will open at both locations this
holiday season. Additionally, fan screenings of “KPop Demon Hunters” are scheduled to take place at both houses on June 20.
Marian Lee, Chief Marketing Officer for Netflix, shared insights about the upcoming experience with Variety: “With ‘KPop Demon Hunters,’ the question was, ‘How do we bring all the elements of the film into the House?’” Lee revealed that the immersive Netflix House experience will feature exciting highlights, including a giant Derpy character that fans can take photos with.
In addition to that, there will be other experiences from the film. Lee said, “Music is a key component. We’ve done a lot of research, and the fans have told us, they want music, they want singing, they want to be singing, they want to watch singing, and so we’ve taken all those elements.”
Earlier this year, “KPop Demon Hunters” won the Oscar for best animated feature at the Academy Awards. Netflix’s most-watched movie in history also won for best original song for “Golden.” It made history when it became the first K-pop song to ever to take home an Oscar. EJAE, who provides the singing voice of Rumi in the film, Mark Sonnenblick and South Korean hit factory the Black Label (Yu Han Lee, Hee Dong Nam, Zhun) became the first Koreans to win best original song.
Netflix is no stranger to transforming its popular titles into immersive fan experiences. Previous iterations include “Wednesday: Eve of the Outcasts,” “One Piece: Quest for the Devil Fruit,” and “Squid Game: Survive the Trials,” which allowed fans to step into the worlds of their favorite shows and explore them firsthand. “We think about what is the most immersive thing we can offer fans that is fun to do over the course of an hour,” Lee explained.
Lee expressed hope that the immersive Netflix House experience will provide fans with an opportunity to escape reality, a core mission behind Netflix House. “We want people to come back frequently,” she said. “Some fans might only have time to try the VR experience or watch something in our theater, but we want them to feel like they can return every weekend or during the week. Creating a touchpoint in local communities is important to us.”
She also teased additional pop-ups and events for “KPop Demon Hunters” happening worldwide, saying, “There is no shortage of ideas.”
Tickets and further information about the “KPop Demon Hunters” Immersive Netflix House Experience will be released later this year.
