What's Happening?
HarperCollinsCanada has announced the commencement of its annual HCC March Madness event, starting March 9th. This competition features 64 beloved books, with readers voting to determine which book will
be crowned the champion. The event includes six rounds of voting, and all participating e-books are available for $3.99 or less at Canadian e-retailers. For the first time, audiobook editions are also discounted. The event aims to engage readers in a fun and interactive way, encouraging them to expand their physical and digital libraries.
Why It's Important?
The HCC March Madness event represents an innovative approach to engaging readers and promoting book sales. By offering discounted prices and involving readers in the selection process, HarperCollinsCanada fosters a sense of community and excitement around reading. This initiative not only boosts sales but also enhances the visibility of diverse literary works, potentially increasing readership and appreciation for various genres and authors.
