What's Happening?
The British Virgin Islands (BVI) is actively promoting its outdoor attractions to Canadian tourists, emphasizing its status as the 'Sailing Capital of the World.' Deputy Director of Tourism Natasha Chalwell highlights the BVI's appeal to Canadians who
enjoy boating and coastal exploration. Despite the lack of direct flights from Canada, the BVI is seeing an increase in Canadian visitors. The government plans to expand the Terrance B. Lettsome International Airport to accommodate larger aircraft and direct flights, enhancing accessibility for international tourists.
Why It's Important?
The BVI's focus on attracting Canadian tourists underscores the importance of diversifying its tourism market and capitalizing on its natural assets. By promoting its outdoor and sailing attractions, the BVI can tap into the growing demand for experiential travel and outdoor activities. The planned airport expansion is a strategic move to improve connectivity and attract more international visitors, which could boost the local economy and support the recovery of the tourism sector following the impact of Hurricane Irma.
What's Next?
The BVI will continue to implement marketing strategies to attract Canadian tourists, including digital and social media campaigns. The government will also proceed with plans to expand the airport, which could lead to increased tourism and investment in the region. As the BVI enhances its infrastructure and promotional efforts, it may see a rise in visitor numbers and further establish itself as a premier destination for outdoor and sailing enthusiasts.
