What's Happening?
The Drum has launched B2B Month, a new initiative focused on business-to-business marketing, and announced plans to expand its B2B World Fest to Miami next year. This initiative aims to highlight the importance
of B2B marketing and foster a global community of industry professionals. The Miami festival is expected to be a major event, featuring content and networking opportunities for marketers worldwide.
Why It's Important?
The launch of B2B Month and the expansion of the B2B World Fest to Miami signify The Drum's commitment to enhancing the visibility and impact of B2B marketing. This move could provide significant opportunities for marketers to connect, share insights, and drive innovation in the industry. The festival's expansion to Miami, a major business hub, underscores the growing importance of B2B marketing in the global business landscape.
