What is the story about?
What's Happening?
Chipotle is celebrating National Quesadilla Day by offering customers a free quesadilla with orders of $20 or more through its app or website until September 25. The promotion requires the use of the code NQD2025 and is available at participating locations in the U.S. and Canada. This offer coincides with the reintroduction of Carne Asada to Chipotle's menu, a popular item that has returned multiple times since its debut in 2019. Additionally, Chipotle announced plans to expand into the Asian market, with restaurants expected to open in South Korea and Singapore by 2026.
Why It's Important?
Chipotle's promotion for National Quesadilla Day highlights the company's strategy to engage customers through digital platforms and exclusive offers. The reintroduction of Carne Asada reflects consumer demand and the company's ability to adapt its menu to popular trends. Chipotle's expansion into Asia signifies its growth ambitions and the potential for increased global presence. These developments could impact the fast-food industry by setting new standards for digital engagement and international expansion.
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