What's Happening?
The 34th Street Partnership is introducing a unique double-decker Christmas carousel in Greeley Square, Midtown Manhattan, starting November 21 and running through January 6, 2026. This festive addition
is located at 33rd Street and Broadway, near Macy’s Herald Square, which has also opened its holiday markets for the season. The carousel, the only one of its kind in New York City, will operate daily from 10 a.m. to 10 p.m., with tickets priced at $7 per ride. Macy’s Holiday Square has returned to the lower level of its Herald Square store, featuring a variety of holiday goods from over 30 vendors, including food items and gifts. Additionally, Macy’s open-air market, hosted by Urbanspace, is currently operating on Broadway, offering products from various vendors.
Why It's Important?
The introduction of the two-story Christmas carousel and the expansion of holiday markets in Midtown Manhattan are significant for local businesses and tourism. These attractions are expected to draw visitors to the area, boosting foot traffic and sales for vendors and nearby stores. The festive atmosphere created by these events enhances the holiday experience for both locals and tourists, potentially increasing economic activity in the region. The carousel and markets provide opportunities for small businesses to showcase their products, contributing to the local economy and supporting entrepreneurship during the holiday season.
What's Next?
As the holiday season progresses, the carousel and markets are likely to attract increasing numbers of visitors, especially as Macy’s outdoor market shifts locations on December 3. This movement may further enhance accessibility and visibility for vendors, potentially leading to higher sales. Stakeholders, including local businesses and the 34th Street Partnership, will monitor visitor engagement and sales performance to assess the success of these holiday initiatives. The festive events may also prompt other areas in New York City to consider similar attractions to capitalize on holiday tourism and shopping trends.
Beyond the Headlines
The introduction of the carousel and holiday markets in Midtown reflects broader trends in urban planning and community engagement. By creating unique and festive experiences, city planners and business associations aim to foster a sense of community and enhance the cultural vibrancy of urban spaces. These initiatives may influence future urban development strategies, emphasizing the importance of public spaces in promoting economic and social activities. Additionally, the focus on local vendors highlights the growing consumer interest in supporting small businesses and sustainable shopping practices.
