What is the story about?
What's Happening?
Atmos Rewards, the joint loyalty program of Alaska Airlines and Hawaiian Airlines, has announced an enhancement in its points earning structure for premium partner tickets. The program, which combines the loyalty benefits of both airlines, will now offer increased points for first and business class travel on partner airlines. Domestic first and business class tickets will see an increase from 125% to 150% points, while international business and first class tickets will earn 250% points, up from 125% and 150% respectively. These changes are set to be implemented later in 2026, aiming to make the program more competitive and attractive to frequent flyers.
Why It's Important?
The enhancement in points earning rates is significant for frequent travelers who utilize the Atmos Rewards program. By increasing the points for premium travel, the program becomes more competitive with other airline loyalty programs, potentially attracting more customers to Alaska and Hawaiian Airlines. This move could also influence the loyalty strategies of other airlines, prompting them to reassess their own rewards programs. For travelers, this means more value for their travel expenses, especially for those who frequently fly in premium classes.
What's Next?
The changes are expected to be implemented in 2026, giving travelers time to plan their future travel strategies. Airlines and travelers alike will be watching closely to see how these changes impact customer loyalty and whether other airlines will follow suit with similar enhancements. The success of this initiative could lead to further innovations in airline loyalty programs, potentially reshaping the competitive landscape of the airline industry.
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