RaiseFashion and Industry Leaders Address Challenges for Emerging Brands at NYFW

What's Happening?

During New York Fashion Week, RaiseFashion convened a panel to discuss the challenges faced by emerging brands in the current political and economic climate. The panel, moderated by Sheena Butler-Young, included leaders from Abercrombie & Fitch, Glossier, Ten To One Rum, and Fluency. The discussion focused on how underrepresented founders can translate cultural influence into sustainable income amidst waning diversity, equity, and inclusion commitments and economic pressures. The panel highlighted the impact of President Trump's tariffs on Black-owned beauty businesses and the rollback of DEI initiatives, which have altered the landscape for emerging brands. Despite these challenges, RaiseFashion continues to support underrepresented designers through grants and advisory services, demonstrating viable pathways to success.

Why It's Important?

The conversation at NYFW underscores the critical need for strategic support and resources for emerging brands, particularly those led by BIPOC founders. The rollback of DEI initiatives and economic pressures, such as tariffs, have created significant hurdles for these businesses. The panel's insights reveal the importance of cultural relevance and commercial viability working in tandem to ensure the success of emerging brands. Organizations like RaiseFashion play a vital role in providing the necessary support to navigate these challenges, fostering a diverse and inclusive industry that benefits both emerging talent and established companies.

What's Next?

Emerging brands must continue to adapt to the evolving landscape by developing robust business strategies that go beyond compelling storytelling. The panel emphasized the importance of building real business strategies, leveraging minimal resources, and embracing authentic stories without letting identity become limiting. As the industry faces unprecedented challenges, the success of emerging brands will depend on their ability to innovate and form strategic partnerships. RaiseFashion's ongoing support and initiatives will be crucial in helping these brands thrive in a competitive market.

Beyond the Headlines

The panel discussion at NYFW highlights deeper implications for the fashion industry, including the need for a shift in how emerging brands approach identity and storytelling. The conversation suggests that while identity is important, it should not be the sole focus, and brands must offer depth and multiple layers of stories. This approach can help redefine the sense of purpose and quality for BIPOC founders, allowing them to break out of limiting definitions and reach a broader audience. The event also emphasizes the importance of community partnerships and collaboration in creating spaces where diverse voices can thrive.