What's Happening?
Garden centers across North America are participating in the 'Round-Up at the Register' campaign, organized by Seed Your Future. This initiative encourages customers to round up their purchase totals or donate at checkout, with all proceeds supporting
the development of the horticulture workforce. Launched in 2025, the campaign aims to double its impact in 2026 by increasing participation and customer engagement. The funds raised will support career exploration tools and educational resources to inspire the next generation of horticulture professionals.
Why It's Important?
The 'Round-Up at the Register' campaign addresses a critical labor shortage in the horticulture industry by investing in future professionals. By engaging customers and garden centers, the initiative not only raises funds but also raises awareness about career opportunities in horticulture. This effort is crucial for sustaining the industry, which faces challenges in attracting young talent. The campaign's success could serve as a model for other sectors facing similar workforce issues, demonstrating the power of community-driven support in addressing industry needs.
What's Next?
As the campaign progresses, participating garden centers will continue to promote the initiative, aiming to increase customer contributions. Seed Your Future plans to use the funds to develop new educational tools and outreach programs, with the goal of reducing the workforce gap by 50% by 2030. The campaign's success could lead to expanded efforts and partnerships, further strengthening the horticulture industry's workforce development strategies.
