Young Influencers in Kashmir Use Social Media to Preserve Culture

What's Happening?

In Indian-administered Kashmir, young influencers like Muneer Ahmad Dar are using social media to preserve and promote Kashmiri culture. Dar, who struggled to read a poem in his native language, launched 'Muneer Speaks' to share stories about Kashmiri history, proverbs, folklore, and poetry. His platform has gained over 500 million impressions across Facebook, Instagram, and YouTube. Other influencers, such as Muhammad Faysal and Sheikh Adnan, are also documenting Kashmir's heritage through digital platforms, focusing on overlooked artifacts and traditional crafts like the Pashmina shawls. These efforts aim to reclaim Kashmir's rich history from narratives of violence and conflict.

Why It's Important?

The work of these young influencers is significant as it offers a counter-narrative to the conflict-driven perception of Kashmir. By highlighting the region's cultural richness, they are fostering a sense of identity and pride among Kashmiris, especially the youth. This digital preservation of culture also serves as a form of resistance against the erasure of Kashmiri heritage. Moreover, it challenges global platforms to recognize and support regional languages like Kashmiri, which are often marginalized in digital spaces. The movement could inspire similar cultural preservation efforts in other conflict-affected regions.

What's Next?

The influencers face challenges such as the lack of recognition of the Kashmiri language on major social media platforms, which affects their reach and visibility. Efforts are underway to include Kashmiri in Google Translate, spearheaded by literary groups like Adbi Markaz Kamraz. As these young creators continue their work, they hope to see broader acknowledgment and support for their cultural preservation initiatives. The ongoing documentation and storytelling may also lead to increased global awareness and appreciation of Kashmir's cultural heritage.

Beyond the Headlines

The digital preservation of Kashmiri culture raises questions about the role of technology in cultural heritage conservation. It highlights the potential of social media as a tool for cultural education and the importance of accurate representation in digital storytelling. The movement also underscores the need for tech companies to be more inclusive of diverse languages and cultures, ensuring that digital spaces are accessible and representative of all communities.