What's Happening?
The Hongkong and Shanghai Hotels, Limited (HSH), the owner and operator of The Peninsula Hotels, has announced the appointment of Julien Munoz as Chief Commercial Officer, effective November 12, 2025. Munoz will oversee the group's commercial and marketing teams and will report directly to CEO Benjamin Vuchot. He will also join HSH's Management Board. Munoz brings over 25 years of experience to the role, having previously served as Chief Commercial Officer at Monte-Carlo Société des Bains de Mer, where he managed a portfolio of luxury hotels, restaurants, and entertainment venues. His background includes leadership roles at Radisson Hotel Group, Etisalat Digital, Dubai Parks and Resorts, and Disneyland Paris.
Why It's Important?
Julien Munoz's appointment as Chief Commercial Officer is a strategic move for The Hongkong and Shanghai Hotels, as it seeks to strengthen its commercial and marketing leadership. Munoz's extensive experience in luxury hospitality and digital transformation is expected to enhance the group's competitive edge in the global market. His leadership could drive growth and innovation, particularly in the areas of customer relationship management and digital marketing. This appointment underscores the importance of experienced leadership in navigating the challenges of the hospitality industry, which is recovering from the impacts of the pandemic and adapting to changing consumer preferences.
