What is the story about?
What's Happening?
Kyndryl, a provider of enterprise technology services, and VML, a global brand creative and digital transformation company, have announced a partnership aimed at revolutionizing customer engagement through artificial intelligence (AI), data, and emerging technologies. This collaboration will leverage Kyndryl's advisory and co-creation services alongside VML's experience transformation expertise to enable brands to create personalized customer interactions. The partnership seeks to address evolving customer expectations by integrating AI with human creativity, thus facilitating seamless customer journeys and modernizing data and technology infrastructures.
Why It's Important?
The partnership between Kyndryl and VML is significant as it addresses the growing demand for personalized customer experiences in various industries, including financial services and retail. By combining AI and data-driven insights, the collaboration aims to help businesses overcome challenges related to data access, security, and infrastructure costs. This initiative is poised to enhance customer intelligence and engagement, potentially leading to increased market share and customer loyalty. The integration of back-end systems with front-end experiences could differentiate market leaders from followers, driving growth and innovation in customer experience strategies.
What's Next?
The partnership will deploy expert teams to support growth across industries, focusing on AI integration and data management. Potential use cases include personalized banking in financial services and tailored consumer experiences in retail. As brands seek to leverage AI's transformative impact, Kyndryl and VML will work to unify technology foundations and enhance security for personal data. The collaboration aims to simplify the path from concept to delivery at scale, enabling businesses to unlock the full potential of AI and deliver measurable business value.
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