What's Happening?
Still Here, a denim brand founded by Sonia and Maurice Mosseri, is set to open its third store in Williamsburg, Brooklyn. The couple, both Brooklyn natives, have chosen a location at 170 Wythe Avenue, a space they have been interested in for over two years. The store's design is a collaboration with the New York-based Husband Wife design firm, marking the first time Still Here has partnered with a design firm. The store's interior draws inspiration from 1920s dressmaking salons, featuring waxed walls, seeded glass, and custom artwork reflecting the brand's family history. The Williamsburg store will open to the public on September 5.
Why It's Important?
The expansion of Still Here into Williamsburg signifies the brand's growing presence and influence in the New York fashion scene. By opening a third store, Still Here is solidifying its footprint in a competitive market, potentially attracting more customers and increasing brand visibility. The collaboration with Husband Wife design firm highlights the brand's commitment to unique and high-quality retail experiences, which could enhance customer engagement and loyalty. This move may also contribute to the economic vitality of Williamsburg, attracting fashion enthusiasts and boosting local commerce.
What's Next?
With the opening of the Williamsburg store, Still Here is likely to continue its expansion strategy, potentially exploring new markets or further collaborations to enhance its brand appeal. The store's launch may prompt reactions from local businesses and fashion competitors, who might seek to innovate their offerings to maintain market share. Additionally, the brand's focus on unique design elements could inspire other retailers to prioritize creative and immersive shopping experiences.
