What is the story about?
What's Happening?
MTV has announced the top three finalists for the Best New Artist category at the 2025 MTV Video Music Awards (VMAs). The finalists are Alex Warren, sombr, and The Marías. This announcement comes just hours before the VMAs go live. The Marías, a female-fronted indie pop band, are notable for being the only group or duo to receive multiple nominations this year, including Best Group and Best Alternative for their song 'Back to Me.' The VMAs will be hosted by LL COOL J and will air live from New York's UBS Arena. The event is produced by Gunpowder & Sky, with several executive producers involved.
Why It's Important?
The VMAs are a significant event in the music industry, often setting the stage for future Grammy nominations and influencing trends in music. The finalists for Best New Artist are seen as strong contenders for the upcoming Grammy race, highlighting their growing influence in the industry. The inclusion of The Marías as a finalist underscores the rising popularity of indie pop bands, which could lead to increased visibility and opportunities for similar artists. The VMAs also serve as a platform for artists to showcase their work to a broad audience, potentially boosting their careers.
What's Next?
Voting for the Best New Artist category will continue online and via WhatsApp until the live VMAs pre-show. The pre-show will feature performances and will be broadcast across multiple networks, including MTV and BET. The winner of the Best New Artist award will be announced during the VMAs, which could significantly impact the career trajectory of the winning artist. Additionally, the Grammy nominations will be announced on November 7, providing further opportunities for these artists to gain recognition.
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