What is the story about?
What's Happening?
Qantas Frequent Flyer has announced a limited-time offer allowing members to earn bonus Status Credits through non-flight activities. Members can earn up to 110 Status Credits by accumulating Qantas Points across eight categories, including banking, insurance, retail, and entertainment. This initiative aims to help members fast-track their annual status and enhance their Lifetime balances. According to Qantas Loyalty CEO Andrew Glance, this is the first time members can earn Status Credits on the ground at such a scale. The offer is designed to reward members for everyday activities, making the program more appealing to those who may not fly frequently but are active in earning Qantas Points through various partners. To participate, members must register on the Qantas website by October 31 and earn points by December 31, 2025.
Why It's Important?
This offer represents a strategic move by Qantas to engage its frequent flyer members beyond traditional air travel. By allowing members to earn Status Credits through everyday purchases, Qantas is expanding its loyalty program's appeal, particularly to 'frequent buyers' who may not travel often but are active in other point-earning activities. This could potentially increase customer loyalty and engagement with the Qantas brand, as members find more value in their everyday spending. Additionally, the offer could drive increased business for Qantas's partners across various sectors, as members seek to maximize their Status Credit earnings.
What's Next?
Members interested in taking advantage of this offer must act quickly, as the registration deadline is October 31, 2025. Following registration, they have until the end of the year to earn the necessary Qantas Points across the specified categories. The success of this initiative could lead to similar offers in the future, as Qantas continues to innovate its loyalty program to meet the evolving needs of its members. Stakeholders, including Qantas's business partners, will likely monitor the program's impact on customer engagement and spending patterns.
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