What's Happening?
Hailey Bieber recently visited a renowned vintage store in London, Found and Vision, located on Portobello Road. This store, known for its eclectic collection ranging from 1970s Laura Ashley dresses to John Galliano-era Dior, has become a favorite among
fashion insiders. Bieber's visit follows her participation in a high-profile event in Los Angeles and coincides with the launch of her Rhode beauty line in London. The store has previously attracted celebrities like Bella Hadid, Kate Moss, Alexa Chung, and FKA twigs, and even Vogue's fashion editors have sourced items from there, including a fringed leather waistcoat worn by Timothée Chalamet for a magazine cover.
Why It's Important?
Hailey Bieber's endorsement of the vintage store is significant as it highlights the growing trend and appeal of vintage fashion among celebrities and fashion enthusiasts. Her visit is likely to increase the store's visibility and attract more customers, potentially boosting sales and solidifying its status as a must-visit destination for fashion lovers. This trend also reflects a broader shift towards sustainable fashion choices, as vintage shopping reduces the demand for new clothing production, aligning with environmental consciousness in the fashion industry.
