What is the story about?
What's Happening?
St. Moritz, traditionally known for its winter sports, is actively promoting itself as a summer destination. The Grace La Margna Hotel, a luxury establishment open year-round, offers stunning views and a range of activities such as cycling, sailing, and spa treatments. The hotel provides rental e-bikes for exploring alpine trails and guided sailing tours on Lake St. Moritzersee. The culinary experience at the hotel includes events like the Gusborne wine pairing dinner, showcasing local and international flavors.
Why It's Important?
St. Moritz's shift towards summer tourism highlights the potential for expanding seasonal travel offerings in regions known for winter sports. This strategy can diversify the local economy, attract different tourist demographics, and increase year-round revenue for businesses. The emphasis on wellness and outdoor activities aligns with global trends in travel, where tourists seek experiences that combine relaxation, adventure, and luxury.
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