What's Happening?
ORLY Beauty, a leader in nail health innovation, has announced a collaboration with Rubik's Cube to launch a limited-edition nail art collection. This partnership celebrates bold color, self-expression, and the joy of play by reimagining the iconic puzzle's
hues as nail shades, toppers, and accessories. The collection includes a 5-Piece Collector's Kit and three Duo Kits, featuring colors like Rubik's Blue, Red, and White, along with a Rubik's Cubes Topper and a Buffer/File Cube. The collaboration aims to inspire creativity and experimentation in nail art, encouraging users to mix and match colors to create unique looks. The collection will be available exclusively on ORLYBeauty.com and Amazon starting October 20, 2026.
Why It's Important?
This collaboration between ORLY Beauty and Rubik's Cube highlights the growing trend of cross-industry partnerships that blend fashion and entertainment. By leveraging the iconic status of Rubik's Cube, ORLY is tapping into a nostalgic and playful market, potentially attracting a broader audience interested in both beauty and gaming. This move could enhance ORLY's brand visibility and market reach, while also reinforcing Rubik's Cube's cultural relevance. The collaboration underscores the importance of innovation and creativity in the beauty industry, as companies seek to differentiate themselves in a competitive market.
What's Next?
The launch of the ORLY x Rubik's collection is expected to generate interest among beauty enthusiasts and fans of the Rubik's Cube. As the collection becomes available, consumer reactions and sales performance will likely influence future collaborations and product offerings from both ORLY and Spin Master, the parent company of Rubik's Cube. The success of this partnership could encourage other brands to explore similar cross-industry collaborations, further blurring the lines between fashion, beauty, and entertainment.
