What's Happening?
The Moving Out of Home Association (MOOHA) has released the results of a brand study measuring the effectiveness of a recent out-of-home media campaign for Xumo. The campaign, which ran from April 1 to May 27, 2005, promoted Xumo's streaming devices,
including Xumo TV and Xumo Stream Box, as well as its free ad-supported streaming TV service, Xumo Play. Conducted in partnership with Reveal Mobile, the study showed significant increases in brand key performance indicators (KPIs) such as ad recall, awareness, message association, and consideration. The campaign also resulted in a 61% increase in website visitation among users exposed to the campaign compared to those who were not.
Why It's Important?
The results of the Xumo campaign highlight the effectiveness of moving out-of-home (OOH) advertising in driving brand awareness and consumer engagement. This form of advertising, which includes digital and mobile formats, is proving to be a valuable tool for companies looking to enhance their market presence and consumer interaction. The significant increase in website visitation suggests that such campaigns can effectively convert brand awareness into consumer action, potentially leading to increased sales and market share for Xumo. This success may encourage other companies to invest in similar advertising strategies to boost their own brand visibility and consumer engagement.
