What's Happening?
DAZN has announced a new subscription model called the DAZN Ultimate Plan, aimed at reducing costs for boxing fans in the United States. Priced at $44.99, the plan includes access to all Fight Night events
and pay-per-view fight cards streamed on the platform. This initiative comes as a response to the high costs associated with following boxing year-round, which previously required fans to pay $19.99 for a base subscription and up to $59.99 for each pay-per-view event. The Ultimate Plan offers a significant discount, especially for fans who purchase every major pay-per-view event, potentially saving them up to $79.98 per month before taxes. The plan includes upcoming events such as Chris Eubank Jr. vs. Conor Benn 2 and Vergil Ortiz Jr. vs. Erickson Lubin.
Why It's Important?
The introduction of the DAZN Ultimate Plan is significant for boxing fans who have been burdened by the high costs of following the sport. By offering a more affordable subscription model, DAZN is likely to attract more subscribers and increase viewership for boxing events. This move could also impact the broader sports streaming industry, as other platforms may consider similar strategies to retain and grow their audience base. Additionally, the plan addresses the issue of illegal streaming, which has been a concern for the boxing industry, by providing a more accessible legal option for fans.
What's Next?
With the DAZN Ultimate Plan now available, fans can immediately subscribe and gain access to upcoming events. The plan's success could lead to further adjustments in pricing strategies by DAZN and other streaming services. Stakeholders in the boxing industry, including promoters and fighters, may also benefit from increased exposure and revenue as more fans tune in to watch events legally. The impact of this plan on illegal streaming rates will be closely monitored, potentially influencing future decisions in the sports streaming market.
Beyond the Headlines
The DAZN Ultimate Plan could have long-term implications for the sports streaming industry, potentially setting a precedent for other sports to adopt similar pricing models. This shift may encourage more fans to engage with sports legally, reducing the prevalence of illegal streaming. Additionally, the plan could influence the way boxing promotions negotiate broadcasting rights, as they seek to maximize exposure and revenue through more accessible platforms.
