What's Happening?
Lookfantastic has unveiled its 2025 Advent Calendar, offering a selection of beauty products valued at over £655. The calendar includes 17 full-size and 11 deluxe-size items from renowned brands such as Sol de Janeiro, Medik8, and Iconic London. The calendar is part of Lookfantastic's celebration of its 10th anniversary in the advent calendar market. The retailer offers three different calendars: Beauty Advent Calendar, Grooming Advent Calendar, and Fragrance Advent Calendar, each tailored to different consumer needs. The Beauty Advent Calendar is priced at £105, while the Grooming and Fragrance calendars are priced at £85 and £130, respectively.
Why It's Important?
The launch of Lookfantastic's advent calendars highlights the growing popularity of beauty advent calendars as a seasonal staple. These calendars provide consumers with an opportunity to sample a variety of products from top brands, potentially influencing purchasing decisions and brand loyalty. The diverse offerings cater to different demographics, including men and fragrance enthusiasts, expanding the market reach. The advent calendar trend reflects broader consumer interest in curated beauty experiences and the desire for value-packed purchases during the holiday season.
