AMC Studios Expands Streaming Deal with Netflix, Boosting Viewership

What's Happening?

AMC Studios has extended its streaming agreement with Netflix, adding new seasons of popular series such as 'Anne Rice’s Interview with the Vampire,' 'Dark Winds,' and 'The Walking Dead: Daryl Dixon.' This expansion includes additional AMC Studios series like 'Orphan Black,' 'NOS4A2,' and 'Soulmates.' The collaboration aims to enhance viewership and subscriber acquisition for AMC Studios. The deal, initially promotional, has proven successful, with AMC reporting significant increases in subscriber acquisition and viewership for its franchise series after previous seasons were added to Netflix. For instance, 'Dark Winds' saw a nearly 600% increase in first stream activity on AMC+ after being featured on Netflix.

Why It's Important?

The expanded deal between AMC Studios and Netflix is significant for both companies. For AMC, the partnership has led to increased visibility and subscriber growth, as evidenced by the substantial rise in viewership for its series. This collaboration allows AMC to leverage Netflix's vast subscriber base to attract more viewers to its own streaming service, AMC+. For Netflix, the addition of AMC's popular series enhances its content library, potentially attracting new subscribers interested in these shows. The deal also highlights a growing trend in the entertainment industry where content providers collaborate with streaming giants to reach wider audiences and boost their market presence.

What's Next?

AMC Studios plans to continue exploring similar partnerships to expand its reach. The company is also looking to extend its content availability to international markets through Netflix, further increasing its global footprint. As the media landscape evolves, AMC's strategy of leveraging streaming platforms to enhance viewership and subscriber growth is likely to continue. Stakeholders, including AMC Networks CEO Kristin Dolan, are actively seeking more deals to capitalize on the success of this partnership.