What's Happening?
Globus family of brands (GFOB) has partnered with Memphis Tourism and United Airlines to launch a new famil incentive aimed at travel advisors. Advisors who book and deposit any USA or Canada Globus or Cosmos tour between August 18 and September 14 can enter a draw to win a spot on Globus’ Music Cities: Nashville & Memphis tour scheduled for May next year. The incentive includes guaranteed spots for the five top-selling advisors, while five additional wild cards will be selected. Advisors can increase their chances by booking tours that include Memphis and flights with United Airlines. This initiative is part of Globus' strategy to boost engagement and sales among travel advisors.
Why It's Important?
The partnership between Globus, Memphis Tourism, and United Airlines highlights the growing emphasis on incentivizing travel advisors to boost tourism in key U.S. destinations. By offering attractive incentives, Globus aims to increase bookings and promote travel to iconic American cities like Nashville and Memphis. This move is significant for the travel industry as it seeks to recover from the impacts of the pandemic, encouraging advisors to actively promote and sell tours. The collaboration also underscores the importance of strategic partnerships in enhancing travel experiences and driving economic benefits for local tourism sectors.
What's Next?
Travel advisors have until September 14 to participate in the incentive program, with the winners set to experience the Music Cities tour in May. This initiative may lead to increased bookings for Globus tours, potentially prompting similar strategies from other travel companies. The success of this incentive could influence future partnerships and promotional efforts within the travel industry, focusing on engaging advisors and enhancing tour offerings.
Beyond the Headlines
The incentive program reflects a broader trend in the travel industry towards personalized and experiential travel. By focusing on music cities like Nashville and Memphis, Globus taps into cultural tourism, offering unique experiences that cater to specific interests. This approach aligns with the industry's shift towards more tailored travel experiences, which are increasingly sought after by travelers.
