What's Happening?
Audiochuck, the podcast company founded by Ashley Flowers, has entered into a multiyear agreement with Fox Corp.'s Tubi Media Group valued at approximately $150 million. This deal grants Tubi exclusive
distribution and ad sales rights to Audiochuck's shows, including the popular 'Crime Junkie' podcast. The partnership will also see the development of a 'Crime Junkie' FAST channel and an on-demand collection of video podcast episodes across Tubi and Fox One subscription services. As part of the agreement, Tubi Media Group's Red Seat Ventures will manage ad sales for Audiochuck's programs. This move marks Audiochuck's exit from its previous distribution and sales pact with SiriusXM, which was originally signed in 2021.
Why It's Important?
The partnership between Audiochuck and Tubi Media Group signifies a major shift in the podcast distribution landscape, highlighting the growing importance of video content in the podcast industry. By aligning with Tubi, Audiochuck aims to expand its reach and redefine how true crime stories are experienced across both audio and video platforms. This deal could potentially increase Audiochuck's audience and revenue streams, benefiting both the company and Tubi Media Group. Additionally, the move away from SiriusXM suggests a strategic pivot towards platforms that offer broader multimedia capabilities, which could influence other podcast companies to explore similar partnerships.
What's Next?
Audiochuck is set to launch its latest podcast, 'Chameleon,' produced with Campside Media, on November 13. This new show will explore stories of scammers and con artists, further expanding Audiochuck's content offerings. The partnership with Tubi may lead to more innovative storytelling formats and increased audience engagement through video content. As Tubi Media Group continues to build its creator monetization business, other podcast companies may follow suit, seeking similar partnerships to enhance their distribution and revenue models.
Beyond the Headlines
The collaboration between Audiochuck and Tubi Media Group could have broader implications for the podcast industry, particularly in terms of content monetization and distribution strategies. By integrating video elements into podcast offerings, companies can tap into new audience segments and create more immersive storytelling experiences. This trend may also encourage other media companies to invest in podcasting as a viable content platform, potentially leading to increased competition and innovation in the industry.
