What's Happening?
Owens Corning has announced 'Evergreen Mist' as the 2026 Shingle Color of the Year. This new vibrant green color is part of the company's TruDefinition® Duration® Designer shingle line, designed to inspire homeowners and contractors with its bold and distinctive character. The color captures the essence of a mist-covered garden path and is intended to complement a variety of home exteriors. Owens Corning continues to lead in building products by introducing innovative color options that align with emerging trends in home and lifestyle design.
Why It's Important?
The introduction of 'Evergreen Mist' reflects Owens Corning's commitment to innovation and leadership in the building products industry. By offering a new color that resonates with current design trends, the company enhances its appeal to homeowners seeking to make a bold statement with their home exteriors. This move not only strengthens Owens Corning's market position but also sets a precedent for incorporating color as a key design element in roofing. The company's focus on aesthetics and performance underscores its role in shaping consumer preferences and industry standards.
What's Next?
Owens Corning plans to make 'Evergreen Mist' available for order starting January 1, 2026. The company will continue to promote the new color through partnerships with designers and influencers, aiming to elevate the perception of roofing as a critical component of home design. As homeowners increasingly prioritize curb appeal and personal expression, Owens Corning's innovative approach to color selection is likely to influence future trends in the building products market.
