What's Happening?
The Australian Travel Industry Association (ATIA) and the Council of Australian Tour Operators (CATO) have approved a merger to form a single peak industry body. This decision was confirmed following a vote by CATO members on June 10, 2026, and subsequently
by ATIA members. The merger will take effect on July 1, 2026, with CATO becoming a constitutionally protected division within ATIA. This integration aims to streamline operations by eliminating duplicate memberships and accreditation schemes, and it will provide a unified portal for members. The merger is expected to enhance advocacy efforts and expand opportunities for growth within the travel sector. CATO's events and programs will continue, and a new director-level role will be created to oversee land supply leadership within ATIA.
Why It's Important?
The merger between ATIA and CATO is significant as it consolidates the representation of Australia's travel industry under one umbrella, potentially increasing the sector's influence and advocacy power. By combining resources and eliminating redundancies, the unified body can offer more robust support to its members, including better accreditation processes and a stronger industry profile. This move is expected to attract new talent to the travel industry and provide existing members with enhanced benefits and opportunities. The merger also ensures that CATO's identity and independence are preserved, while leveraging ATIA's broader infrastructure and government relationships, which could lead to more effective lobbying and policy influence.
What's Next?
Following the merger, CATO will operate as a division within ATIA, with its chair holding a guaranteed seat on the ATIA board. The first full year of ATIA membership for CATO members will be funded through existing CATO reserves. The merger will also see the continuation of CATO's events calendar and the expansion of the Touring Academy. The integration process will involve transferring CATO staff to ATIA, ensuring continuity of service and recognition of all entitlements. The travel industry will likely monitor the merger's impact on advocacy and member services, as well as any changes in industry dynamics resulting from the consolidation.
