What is the story about?
What's Happening?
Pilot has introduced mobile ordering at its travel centers, allowing customers to order ahead more than 100 items, including meals, snacks, and automotive supplies. The service is available online or through the Pilot app in select markets, with plans to expand to nearly 400 locations by the end of 2025. The app, rebranded from myRewards Plus to the Pilot app, offers features such as mobile fueling, shower and parking reservations, and a loyalty program. Pilot has also launched a redesigned website to improve user experience and provide additional services.
Why It's Important?
The launch of mobile ordering at Pilot travel centers represents a significant advancement in customer service and convenience. By enabling customers to order ahead and receive alerts when their orders are ready, Pilot enhances the efficiency of travel center visits. This initiative aligns with broader trends in the retail and service industries, where digital solutions are increasingly used to streamline operations and improve customer satisfaction. The expansion of the loyalty program and app features further strengthens Pilot's competitive position in the travel center market.
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