What's Happening?
The PM Society has announced the launch of its 40th PM Awards, set to begin on September 25, 2025, with a grand celebration planned for March 2026. This event is a significant highlight in the pharmaceutical marketing and healthcare communications industry, recognizing creativity across various sectors including advertising, digital communications, PR, medical education, and more. The awards aim to raise £40,000 for the charity 'You Okay, Doc?' through the 'Creativity for Good' initiative, which invites agencies to create artwork focusing on mental health and healthcare. The awards will also feature a retrospective of winning campaigns from the past 40 years, with the 'Best of the Best' decided by an online vote. The ceremony will take place at the JW Marriott Grosvenor House London on March 20, 2026.
Why It's Important?
The PM Awards serve as a platform to highlight and celebrate excellence in pharmaceutical marketing and healthcare communications, fostering innovation and creativity in these fields. By supporting the 'You Okay, Doc?' charity, the awards also emphasize the importance of mental health support for healthcare professionals. This initiative not only raises awareness but also provides tangible support to those in need. The retrospective of past campaigns offers valuable insights into the evolution of healthcare communications, showcasing the industry's progress and inspiring future developments. The event's focus on diversity and inclusion further underscores the industry's commitment to equitable and representative communications.
What's Next?
As the awards ceremony approaches, participating agencies will continue to develop their submissions, with deadlines set for November and December 2025. The PM Society will prepare for the event by organizing the retrospective and finalizing the voting process for the 'Best of the Best' category. Agencies involved in the 'Creativity for Good' initiative will work on their mental health-themed artwork, contributing to the charity's fundraising goals. The industry will anticipate the unveiling of the new trophy and the celebration of pioneers in pharmaceutical marketing during the awards ceremony.
