What's Happening?
Fairmont Hotels & Resorts has announced a global partnership with French audio technology brand Devialet to introduce a new standard of sound across its 96 properties worldwide. Devialet will become the exclusive sound solution provider for Fairmont, enhancing in-room and in-lobby experiences, as well as Fairmont Gold lounges. Guests will also be able to purchase select Devialet products through the Fairmont Store. This collaboration builds on Fairmont's long-standing association with music and performance, having hosted world-renowned artists such as David Bowie and Ella Fitzgerald. The partnership aims to honor this heritage while delivering the next generation of immersive sound experiences.
Why It's Important?
This partnership signifies a strategic move by Fairmont to blend heritage with innovation, enhancing the luxury travel experience. By integrating Devialet's advanced audio technology, Fairmont aims to create a unique sensory experience that could set a new standard in the hospitality industry. This move could attract a new segment of luxury travelers who value high-quality sound experiences, potentially increasing guest satisfaction and loyalty. The collaboration also reflects a broader trend in the hospitality industry towards creating more personalized and immersive guest experiences.
What's Next?
As part of the rollout, curated soundscapes will be introduced in hotel lobbies and tailored 'sound journeys' in select guestrooms. The brands will also stage joint activations, including Disappearing Bar pop-ups and a Party Like It's 1907 series. These initiatives are expected to further enhance Fairmont's reputation as a hub for community and connection, potentially leading to increased bookings and brand recognition.
