What's Happening?
The 2025 Victoria's Secret Fashion Show is taking place in New York, with models and influencers arriving for the highly anticipated event. The show is being streamed live on multiple platforms, including
Prime Video, Amazon Live, Instagram, YouTube, and TikTok, starting at 7 p.m. ET. Influencer Quenlin Blackwell is making her runway debut, expressing excitement and sharing her backstage experience. Abby Champion, recently married to Patrick Schwarzenegger, is participating in the show, with her husband attending to support her. Gigi Hadid, another model in the show, shared her preshow rituals on Instagram, highlighting changes in her routine since becoming a mother. Ashley Graham is returning to the runway, expressing her enthusiasm and gratitude for being part of the event again.
Why It's Important?
The Victoria's Secret Fashion Show is a significant event in the fashion industry, showcasing new trends and designs to a global audience. It serves as a platform for models and influencers to gain visibility and influence, impacting their careers and the brands they represent. The show's partnership with Amazon for live streaming reflects the growing trend of digital engagement and accessibility, allowing a wider audience to participate in the event. This year's show also highlights the evolving nature of fashion presentations, incorporating diverse models and personal stories, which can influence public perceptions and industry standards.
What's Next?
As the show progresses, viewers can expect to see a variety of fashion styles and performances, potentially setting new trends for the upcoming season. The involvement of high-profile models and influencers may lead to increased media coverage and social media engagement, further amplifying the show's impact. Brands associated with the event, including Victoria's Secret, may experience heightened consumer interest and sales, driven by the exposure and marketing efforts surrounding the show. The success of the live streaming partnership with Amazon could pave the way for future collaborations and innovations in fashion event broadcasting.
Beyond the Headlines
The Victoria's Secret Fashion Show has historically been a subject of cultural and ethical discussions, particularly regarding body image and diversity. This year's inclusion of diverse models and personal narratives may contribute to ongoing conversations about representation and inclusivity in the fashion industry. The show's ability to adapt and incorporate modern elements, such as digital streaming and influencer participation, reflects broader shifts in consumer behavior and media consumption. These changes may influence how fashion brands approach marketing and audience engagement in the future.
