What's Happening?
Holland & Barrett has launched a new 'inside-out' approach to beauty, combining topical products with ingestible supplements to enhance skin and hair health. The initiative, piloted in six stores, has shown promising results, with beauty sales increasing by 7%. The retailer plans to expand this concept to more stores in 2026, aiming to become a leading health and wellness partner.
Why It's Important?
Holland & Barrett's innovative approach reflects a growing trend in the beauty industry towards holistic wellness solutions. By integrating supplements with topical products, the retailer is addressing consumer demand for comprehensive health solutions. This strategy could influence other retailers to adopt similar models, potentially reshaping the beauty and wellness market.
