What's Happening?
Ubisoft has announced a new free DLC for Assassin's Creed Mirage, titled 'Valley of Memory,' set to release on November 18. The DLC is set in the ancient valley of AlUla, Saudi Arabia, and adds six hours of gameplay, including new quests and exploration areas. The storyline follows the protagonist, Basim, as he searches for his missing father amidst threats from a band of robbers. The DLC's setting in AlUla coincides with Saudi Arabia's plans to develop the region into an economic hub, although Ubisoft has not confirmed any official ties to the Saudi government. The DLC's release has sparked discussions about potential 'gameswashing,' a term used to describe using video games to improve a country's image, similar to 'sportswashing.'
Why It's Important?
The release of this DLC highlights the intersection of cultural heritage and economic development, as Saudi Arabia seeks to leverage its historical sites for tourism and economic growth. The involvement of Saudi Arabia's Public Investment Fund in the gaming industry, including potential funding for this DLC, raises questions about the influence of state investments on global media and entertainment. This development is significant for the gaming industry, as it reflects broader trends of using popular media to shape international perceptions and foster economic ties. The DLC's setting in AlUla also underscores the strategic importance of cultural heritage in Saudi Arabia's Vision 2030 economic diversification plan.
What's Next?
As the DLC launches, it may prompt further scrutiny of the relationship between video game developers and state-backed investments, particularly in regions with contentious human rights records. The gaming community and industry observers may continue to debate the ethical implications of such collaborations. Additionally, the success of the DLC could influence future projects that blend cultural heritage with gaming, potentially leading to more partnerships between game developers and countries seeking to promote their cultural assets.
Beyond the Headlines
The DLC's release could signal a shift towards more subtle forms of cultural diplomacy through gaming, as countries like Saudi Arabia use digital platforms to enhance their global image. This approach may lead to increased investment in the gaming sector by state entities, raising questions about creative independence and the potential for cultural narratives to be shaped by external influences. The situation also highlights the growing role of video games as a medium for cultural exchange and economic development.
