What is the story about?
What's Happening?
Still Here, a denim brand founded by Sonia and Maurice Mosseri, is opening its third store in Williamsburg, Brooklyn. The store design, created in collaboration with Husband Wife design firm, draws inspiration from 1920s dressmaking salons. The space features waxed walls, seeded glass, and custom artwork, reflecting the brand's unique style and family history.
Why It's Important?
The expansion into Williamsburg marks a significant milestone for Still Here, enhancing its presence in a trendy and culturally rich neighborhood. The store's design and location align with the brand's identity, attracting a diverse and fashion-forward clientele. This move supports the brand's growth strategy and strengthens its position in the competitive denim market.
What's Next?
The Williamsburg store is set to open on September 5, offering a new shopping experience for customers. The brand may continue to explore opportunities for expansion and collaboration, further establishing its footprint in the fashion industry.
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