What's Happening?
Ryder System has released its 11th annual benchmark study on U.S. shopping behaviors, highlighting key trends for the 2025 holiday season. The study reveals that free shipping, holiday sales, and free returns are top motivators for holiday purchases. It also notes a shift in shopping preferences, with 74% planning to shop in-store, 73% on e-commerce marketplaces, and 70% on store/brand websites. The study provides insights into consumer behavior, helping brands and retailers optimize their sales and supply chain strategies amid economic uncertainty.
Why It's Important?
Understanding consumer priorities is crucial for businesses to effectively plan and execute their holiday sales strategies. The emphasis on free shipping and discounts indicates a continued focus on cost-saving measures by consumers. The shift towards in-store shopping suggests a potential rebound in physical retail, which could impact e-commerce growth. Brands and retailers can leverage these insights to enhance their omnichannel strategies, ensuring they meet consumer expectations and drive sales during the holiday season.
