What's Happening?
USA Swimming has announced the appointment of Kevin Ring as its new CEO and president. Ring, who has a background in sports marketing, previously served as president of Legends Golf and as chief revenue and marketing officer at the PGA of America. He is set to begin his duties on September 17, with a focus on expanding membership and increasing revenue as the organization prepares for the 2028 Los Angeles Games. Natalie Coughlin, chair-elect of the board of directors, expressed excitement about Ring's commitment to athlete leadership and coach development. This appointment follows the end of Tim Hinchey's tenure and a brief period where Chrissi Rawak was hired but withdrew due to a complaint at the U.S. Center for SafeSport.
Why It's Important?
The appointment of Kevin Ring is significant for USA Swimming as it seeks to strengthen its position ahead of the 2028 Los Angeles Games. Ring's experience in sports marketing and his focus on collaboration and innovation could help the organization grow its membership and revenue. This change in leadership comes at a crucial time, as USA Swimming aims to address criticisms and improve its performance following the 2024 Paris Olympics. The organization's ability to adapt and implement systemic changes could impact its success in upcoming international competitions.
What's Next?
Kevin Ring will officially start his role on September 17, and his immediate focus will likely be on strategic planning for the 2028 Los Angeles Games. Stakeholders, including athletes and coaches, may anticipate new initiatives aimed at enhancing participation and engagement within the swimming community. The organization may also address previous criticisms and work towards systemic improvements under Ring's leadership.
