What's Happening?
Wholesale prices for Thanksgiving meals have increased by approximately 40% compared to 2024, primarily due to a recent bird flu outbreak that has reduced turkey availability. The outbreak has led to a significant decrease in turkey supply, driving up costs
for this staple holiday meal. Officials have noted that the price surge is affecting various components of Thanksgiving meals, not just turkeys, as supply chain disruptions continue to impact food prices across the board.
Why It's Important?
The rise in wholesale prices for Thanksgiving meals is significant for consumers and the food industry, as it may lead to higher retail prices and affect holiday spending. This price increase could strain household budgets, particularly for families planning large gatherings. The food industry may face challenges in meeting demand, potentially leading to shortages or substitutions in traditional holiday meals. The situation underscores the vulnerability of food supply chains to disease outbreaks and the broader economic implications of such disruptions.
What's Next?
Consumers may need to adjust their holiday meal plans, potentially opting for alternative dishes or smaller gatherings to manage costs. Retailers and suppliers will likely explore strategies to mitigate the impact, such as sourcing turkeys from unaffected regions or promoting alternative proteins. The government and industry stakeholders may consider measures to support affected farmers and stabilize the market. Monitoring the bird flu situation and its impact on poultry supply will be crucial in the coming weeks.
Beyond the Headlines
The bird flu outbreak highlights the importance of biosecurity measures in agriculture and the need for robust systems to prevent and manage disease outbreaks. It also raises questions about the sustainability and resilience of food supply chains in the face of environmental and health challenges. The situation may prompt discussions on diversifying food sources and increasing investment in agricultural research to enhance disease resistance.












