What's Happening?
CIC Hospitality has partnered with Bookboost, a leading hospitality engagement platform, to enhance guest communication and operational efficiency. With a portfolio of over 30 properties across Europe, including brands like Best Western and Radisson, CIC Hospitality aims to streamline its guest communication by integrating Bookboost's Multi-Channel CRM and Unified Inbox. This integration will allow CIC Hospitality to manage all guest communication from a single platform, reducing response times and increasing efficiency. The partnership is part of CIC Hospitality's strategy to combine technology with genuine hospitality, enabling them to automate 80% of recurring communications and reduce manual work by around 20%.
Why It's Important?
This partnership highlights the growing trend of digital transformation in the hospitality industry, where technology is increasingly being used to enhance guest experiences and operational efficiency. By leveraging Bookboost's platform, CIC Hospitality can offer more personalized and timely communication, which can lead to increased guest satisfaction and loyalty. This move also positions CIC Hospitality as a forward-thinking hotel operator that is committed to innovation and improving the guest journey. The success of this partnership could encourage other hotel operators to adopt similar technologies, further driving digital transformation in the industry.
Beyond the Headlines
The collaboration between CIC Hospitality and Bookboost underscores the importance of data-driven personalization in modern hospitality. By utilizing advanced data management capabilities, CIC Hospitality can tailor interactions across various communication channels, ensuring that guests receive relevant information throughout their stay. This approach not only enhances the guest experience but also demonstrates how technology and personal service can coexist, offering a seamless digital journey while maintaining a warm, personal touch.
