What's Happening?
Spirit Christmas, a spinoff of Spirit Halloween, is expanding its presence with 30 new locations across 12 states in the Northeast and Great Lakes area. The flagship store opened in Mays Landing, New Jersey,
on October 17, 2025, with additional stores set to open in late October and early November. These stores will transition from existing Spirit Halloween locations, offering Christmas-themed products and experiences, including photo opportunities with Santa Claus starting November 21.
Why It's Important?
The expansion of Spirit Christmas stores reflects a strategic move by Spencer Gifts to capitalize on the holiday retail market. By increasing its footprint, Spirit Christmas aims to attract customers looking for holiday decorations and experiences, potentially boosting sales during the lucrative holiday season. This expansion also highlights the growing trend of seasonal pop-up stores transitioning to permanent locations to meet consumer demand for holiday-themed products.
What's Next?
Spirit Christmas stores will continue to open throughout the Northeast and Great Lakes region, with photo opportunities with Santa Claus beginning in late November. Customers can use the store locator on Spirit Christmas' website for the most up-to-date information on store openings. The success of these stores could lead to further expansions or new holiday-themed offerings in the future.
