What's Happening?
The Ford Excursion, a model discontinued by Ford two decades ago, is experiencing a resurgence in popularity within the resale market. This trend was highlighted by a TikTok user, JRay, who noted that multiple dealerships expressed interest in purchasing his diesel Ford Excursion. The vehicle, particularly the 2003 Eddie Bauer Sport Utility 4D model, is valued for its 6.0 L V8 turbo diesel engine, 44-gallon fuel capacity, 325 horsepower, 560-lb-ft of torque, 11,000 pounds of towing capacity, and 4WD capabilities. According to Diesel Army, the Excursion's unmatched towing capacity and spacious interior are key factors driving its renewed demand. Prices for used Ford Excursions vary significantly, ranging from $5,000 to over $35,000, depending on factors such as engine type, condition, and accident history.
Why It's Important?
The resurgence of the Ford Excursion in the resale market underscores a broader trend in consumer preferences towards vehicles with high towing capacity and spacious interiors. This shift may influence automotive manufacturers to reconsider the production of similar models, potentially impacting the SUV and truck segments of the automotive industry. The demand for such vehicles could also affect the used car market, driving up prices and altering the dynamics of vehicle trade-ins. For consumers, this trend highlights the value of certain vehicle features that may not be immediately apparent, such as towing capacity and interior space, which can significantly enhance a vehicle's resale value.
What's Next?
As the demand for the Ford Excursion continues to rise, it is possible that Ford or other manufacturers might explore the reintroduction of similar models to capitalize on this market interest. Additionally, the trend could prompt further analysis of consumer preferences, potentially leading to innovations in vehicle design that prioritize towing capacity and interior space. Dealerships may also adjust their strategies to acquire and market vehicles with these desirable features more aggressively.
