What's Happening?
Desert Financial Credit Union has been named one of the top five credit unions in Arizona by Forbes in its Best-In-State Credit Unions list for 2025. This marks the seventh consecutive year that Desert Financial has achieved this recognition. The ranking was developed in collaboration with market research firm Statista, which conducted an independent survey involving over 26,000 U.S. residents. Participants evaluated credit unions based on trust, financial advice, customer service, digital services, and branch services. The survey responses accounted for 80% of the scoring, while the remaining 20% was derived from sentiment analysis of more than 500,000 publicly available reviews and ratings collected between February 2022 and March 2025.
Why It's Important?
The recognition by Forbes underscores Desert Financial Credit Union's strong reputation and trust among its members, highlighting its commitment to financial well-being and community service. As a not-for-profit cooperative, Desert Financial has been serving Arizona for over 85 years, boasting over $9 billion in assets and 450,000 members. The credit union's consistent ranking reflects its effective customer service and financial management, which are crucial for maintaining member loyalty and attracting new members. This accolade can enhance Desert Financial's competitive edge in the financial sector, particularly in Arizona, where it serves as the official banking partner for several major institutions.
