What's Happening?
8BitDo has announced the release of a new collection of NES-inspired products to commemorate the 40th anniversary of the Nintendo Entertainment System (NES). The NES40 Collection includes a limited-edition Ultimate 2 Bluetooth Controller bundle, a compact
wireless gaming speaker, and a premium 68-key mechanical keyboard. The Ultimate 2 Bluetooth Controller bundle, limited to 1,985 units, features a design inspired by the NES and includes several extras such as a transparent black 8BitDo Retro Receiver and a travel case. The collection also introduces the Retro Cube 2 Speaker, a small, lightweight wireless speaker, and the Retro 68 Wireless Keyboard, a high-end mechanical keyboard made of aluminum alloy.
Why It's Important?
The release of the NES40 Collection highlights the enduring legacy of the NES in the gaming industry. By celebrating the 40th anniversary of the NES, 8BitDo taps into the nostalgia of gamers who grew up with the console, potentially boosting sales and brand loyalty. The limited-edition nature of the products, particularly the Ultimate 2 Bluetooth Controller bundle, creates a sense of exclusivity and urgency among collectors and enthusiasts. Additionally, the introduction of new products like the Retro Cube 2 Speaker and the Retro 68 Wireless Keyboard expands 8BitDo's product lineup, potentially attracting new customers and increasing market share in the gaming accessories sector.
What's Next?
Preorders for the NES40 Collection are now open, with the Ultimate 2 Bluetooth Controller bundle set to release on November 15. The Retro Cube 2 Speaker will be available on December 12, and the Retro 68 Wireless Keyboard is scheduled for release in January 2026. As these products hit the market, 8BitDo may see increased engagement from both existing fans and new customers. The company could also explore further collaborations or limited-edition releases to maintain momentum and capitalize on the growing interest in retro gaming accessories.
