What's Happening?
Kith Ivy is set to open a new members-only wellness and padel club in New York City, featuring the city's first Erewhon tonic bar outside Los Angeles. The club, located at 120 Leroy Street, will offer limited memberships and collaborate with Giorgio Armani on a luxury spa. Additionally, Kith Ivy will launch an apparel line, with the first collection releasing soon. The club aims to provide exclusive wellness experiences and high-end amenities to its members.
Why It's Important?
The introduction of Kith Ivy reflects the growing trend of luxury wellness clubs in urban areas, catering to affluent consumers seeking exclusive health and fitness experiences. This development signifies a shift towards integrating lifestyle brands with wellness services, enhancing the appeal of such clubs. The collaboration with high-profile brands like Giorgio Armani further elevates the club's status, potentially attracting a clientele interested in premium wellness and fashion offerings.
