What is the story about?
What's Happening?
Jayson Tatum, a star player for the Boston Celtics, has been appointed as the 'Chief Basketball Officer' for Duke University's men's basketball program. Tatum will serve as a special advisor, leveraging his professional experience to aid in player development and leadership. This role allows Tatum to formalize his relationship with Duke, where he played college basketball before entering the NBA.
Why It's Important?
Tatum's involvement with Duke reflects a growing trend of NBA players contributing to their alma maters, enhancing collegiate programs with professional insights. This collaboration can significantly benefit Duke's basketball program by providing current players with mentorship from a seasoned NBA athlete. It also highlights the evolving role of former players in shaping the future of college basketball.
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