What is the story about?
What's Happening?
FIFA is initiating the first phase of ticket sales for the 2026 World Cup, starting with a presale lottery on Wednesday. Fans can purchase up to four tickets for up to ten matches during this 10-day presale. Approximately one million tickets will be available in this phase, representing one-sixth of the total for the tournament. The World Cup will begin on June 11 in Mexico City and conclude on July 19 in East Rutherford, NJ. Ticket prices range from $60 for group-stage matches to $6,730 for the final. FIFA is using variable-pricing metrics, meaning prices may increase based on demand after the draw.
Why It's Important?
The ticket sales process for the 2026 World Cup is crucial for fans and stakeholders, as it sets the stage for attendance and revenue generation. The use of dynamic pricing reflects FIFA's adaptation to market demands, aiming to optimize ticket sales and attendance. The tournament is expected to break attendance records set in 1994, highlighting the growing popularity and commercial potential of soccer in North America.
What's Next?
Following the presale, additional ticket sales phases will occur, including a first-come, first-served phase after the World Cup draw in December. Successful applicants from the lottery will be notified and can purchase tickets starting October 1. FIFA will continue to monitor demand and adjust pricing accordingly, ensuring accessibility and maximizing revenue.
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