What is the story about?
What's Happening?
Chef Bryant Ng and his wife Kim Luu-Ng have opened Jade Rabbit, a new fast-casual restaurant in Santa Monica, California, that aims to redefine Chinese American cuisine. The restaurant offers a variety of dishes such as scallion garlic cheese toast, orange mango chicken, and beef and broccoli, served in a counter-service style similar to Chipotle or Sweetgreen. Ng, known for his work at Cassia and Spice Table, has shifted his focus to creating a more accessible and value-driven dining experience. Jade Rabbit embraces the Chinese American culinary tradition, which Ng views as a regional type of Chinese food influenced by the history and experiences of Chinese immigrants in the U.S.
Why It's Important?
The opening of Jade Rabbit highlights the evolving landscape of Chinese American cuisine, challenging traditional perceptions and stigmas associated with it. By offering a more democratic and convenient dining option, Ng is making Chinese American food more accessible to a wider audience. This move reflects broader trends in the restaurant industry towards fast-casual dining and fusion cuisine. It also underscores the cultural significance of Chinese American food as a product of immigrant resilience and adaptation, contributing to the rich tapestry of American culinary diversity.
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