What's Happening?
The American Farm Bureau Convention 2026 is set to take place in Anaheim, California, from January 9 to 14. The event will gather farmers, ranchers, and agriculture partners to discuss key issues, leadership development, and consumer engagement trends.
Workshops will cover topics such as public policy outlook, economic forecasts, mental health awareness, and support for beginning farmers. The Farm Bureau Women’s Leadership Committee and the Promotion and Engagement Committee will host sessions on effective communication and storytelling strategies. Attendees will also have opportunities to explore California agriculture and historic attractions.
Why It's Important?
The Farm Bureau Convention serves as a platform for agricultural leaders to exchange ideas, develop strategies, and address challenges facing the industry. The focus on leadership development and policy discussions is crucial for shaping the future of agriculture in the U.S. The event provides an opportunity for stakeholders to collaborate on solutions to pressing issues such as market volatility, environmental sustainability, and consumer engagement. The convention's emphasis on mental health awareness and support for beginning farmers highlights the industry's commitment to addressing the well-being and growth of its workforce.