What's Happening?
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is inviting applications for the position of the 79th Alice in Dairyland. This role is a prominent marketing communications position within Wisconsin's agricultural sector,
aimed at promoting the state's agricultural industry and its economic impact. The position involves extensive travel across the state, serving as a spokesperson, and engaging with media outlets. Responsibilities include delivering speeches, using social media for storytelling, and developing marketing plans. Applicants must be Wisconsin residents, at least 21 years old, and have relevant experience in communications, marketing, or public relations. The position offers a salary of $45,000, along with benefits such as health insurance reimbursement and travel expenses. Applications are open until January 30, 2026, with interviews and selection processes scheduled for early 2026.
Why It's Important?
The Alice in Dairyland position plays a crucial role in promoting Wisconsin's agricultural industry, which is a significant contributor to the state's economy. By educating both urban and rural audiences about the diversity and importance of agriculture, the role helps sustain and grow the industry. The position also fosters relationships with media and industry professionals, enhancing public awareness and support for agricultural initiatives. This initiative is vital for maintaining Wisconsin's status as an agricultural powerhouse and ensuring continued economic benefits from this sector.
What's Next?
Qualified applicants will undergo a preliminary interview on February 21, 2026, followed by a two-day program briefing and press announcement in March. The final interview process will take place in May 2026 in Marathon County. The selected candidate will begin their role on July 6, 2026, and will be expected to travel extensively and engage with various stakeholders to promote Wisconsin agriculture.
